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SEO optimization is a process of increasing the performance of a website. It involves various tactics such as optimizing content, building backlinks, and making sure that the website is accessible to search engines. An SEO optimization service provider helps clients in optimizing their websites for better SEO results. They are able to optimize the structure of the web pages and make sure that they are easy to read and understand. They also help clients in making sure that their website is fully optimized for search engines like Google or Bing. The way an SEO optimization service provider works is by providing them with access to all the information about their client's site and then using this information to optimize it for search engines. This way they can increase their client's rankings on search engines like Google or Bing by providing them with relevant content and better links from other websites.